There is a constant struggle within accounting firms to balance time between working in the business and working on the business. Working on the business often falls by the wayside, and client work persistently pushes to the forefront. However, every firm has a constant need to replace natural attrition and meet growth goals. The goal of integrated growth strategies is to help firms efficiently produce campaigns that help build long-term practice growth. In this webinar you will learn how to make room for quality growth and forge partner alignment for easily attainable growth goals. You will also learn about the importance of a consistent content marketing strategy, get tips on building a robust marketing database, follow key performance indicators to track campaign success, see a campaign example from a CPA firm, and discover how you can leverage integrated digital marketing tools to streamline your efforts, decreasing time associated with producing consistent communications.
Mary, AZ
"Excellent webinar. Obtained a lot more valuable and practical info than expected. Especially liked the area on KPI's and relevant and easy ways to measure marketing results. Very engaging presenter!"Barbara, IL
"Barry does a terrific job of identifying all the key elements required to growth business!"John, MI
"Very good ideas presented by a knowledgeable professional with very practical experience."Stephen, NY
"It was quite interesting to learn of new ways to gain business with marketing tools."Bridget, OH
"I attended for the "look behind the curtain". I learned that and more."Johnathan, FL
"Spoke a lot about real life experiences, which was great!"Marianna, NJ
"Very informative and helpful seminar. Thank you so much."Sandy, TN
"Exciting program, think it may be just what I need."
IndustryNewsletters
CEO
bfriedman@industrynewsletters.com
(240) 731-4441
Barry J Friedman, CPA is the Founder and CEO of Industry Newsletters, a digital communications platform specializing in accounting and payroll firms. He brings more than 35 years of experience in accounting and marketing. Barry was one of the founders of BizActions, a newsletter platform built for professional service industries, which was acquired by Thomson Reuters in 2012. Prior to that, he was the Managing Partner of Friedman & Fuller CPAs, an accounting and business consulting firm, which was sold to American Express. He earned an MBA from Loyola College and taught Financial Management in their Executive MBA program for 3 years.